Brand Manager (Retail)

We are currently looking for a talented Brand Manager to join our Head Office team based in Durban.

We require an individual that possess a brand ownership approach when executing functions. An analytical thinker with an eye for detail, delivering excellence with agility and accuracy.

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Responsibilities will include but not limited to the following:

Develop creative, practical, achievable marketing strategies
Set clear, achievable, effective brand objectives aligned with the brand plans
Translate strategies into action plans/tactics that can be implemented to achieve brand objectives
Develop a solid understanding of competitor strategies and understand consumer behaviour, to enable efficient target strategies
Clearly and uniquely define the brands, to create clear competitive differentiation
Brand blueprint/DNA ownership and maintenance
Brief agencies and provide agencies with the necessary frame of reference to enable them to endorse and advance the brands, in a manner that adds value to the brands’ positioning
Monitor and evaluate the quality of services provided by agencies, in order to ensure alignment with the functional and emotional DNA of the brands and expectations of brand principals
Engage with key cross-functional internal teams, stakeholders, third-party agencies to complete briefs plus project manage campaigns from start to finish to ensure expectations are managed across the board and deadlines are met
Research and keep team abreast of trends and best practices
Input ideas for new and existing internal campaigns and take ownership of their development and implementation
Identify key Category issues and opportunities through data analysis to drive the growth agenda for your portfolio, taking into account consumer insights and competitor activity.
Understand the parameters of the marketing budget and manage marketing activities within the specified budget.
Ensure accurate and timeous reporting of all spend within the budget.
Prepare monthly and quarterly Category performance reports for line management/ senior management.

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Customer experience (CX) strategies:

Identify improvement opportunities and develop innovative CX strategies to increase customer satisfaction, loyalty and retention and to meet their expectations.
Reviewing and pulling insights from analytics and data to predict future needs and challenges
Segmenting customers and audiences into meaningful groups
Effective execution of customer experience strategy: Define objectives, establish a method of execution, implement, monitor and adjust based on customer experience and response.
Team alignment and collaboration to deliver on customer experience objectives
Customer engagement and feedback to market insights
Propose and monitor marketing mix strategies to build integrated and engaging consumer brand experiences to drive Brand growth

Employer brand:

Design strategies to build and communicate our authentic employer Brand to internal and external audiences
Create internal communication initiatives that will increase and support internal culture exposure to employees and foster a positive perception
Support in building a successful employer internal brand guide and asset development that helps HR to continue to attract top talent
Plan monthly content themes for internal communications (including newsletters, videos, internal branding, surveys, campaigns etc) to drive a consistent message to employees.

Qualifications and Experience:

Marketing qualification – B.com or related business degree or Diploma in Marketing/Brand Management
Minimum of 5 years working experience in Retail industry preferred
Minimum of 2 years’ end-to-end digital and social media marketing experience
Experience in working in a retail/e-commerce company preferred

Skills required:

Must be a proactive thinker and demonstrate solution driven, innovative approach.
Must demonstrate excellent organising and planning skills
Must be able to be effective and efficient under pressure.
Good understanding of the marketing mix.
Up to date with latest trends and marketing best practices
Excellent communication skills, organised and strong problem-solving skills.
Ability to build and maintain relationships with external stakeholders and internal cross-functional team members.
Must be an effective project manager able to handle multiple complex projects, including execution thereof.
Fast-changing environment. Ability to adapt in a fast-paced, changing growth environment and to work independently.

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Where the magic happens:

Toys R Us; Babies R Us employees are energetic, customer centric, fun-loving and have a shared value base with the company.
We have fun whilst working hard, take ownership, encourage teamwork, and are always open to new ideas.
We are output driven, doers and not only thinkers
We are entrepreneurial, thrive under change and always look for solutions to do something better and faster
If you meet the above criteria you are a TRUkid so come and join Us!

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