General Manager Brand at MTN

The General Manager, MTN Brand contributes to brand strategy development and manages the execution and implementation of MTN Group brand strategies across operating companies.

  • The role is responsible for implementing the MTN brand strategy by working with OPCO’s to ensure consistent brand image and identity implementation, consultancy on annual and quarterly plans to ensure delivery of marketing plans in line with MTN business strategy and brand priorities, driving brand and cycle planning processes, developing and deploying frameworks to guide alignment to key messaging communication strategies, leading campaign effectiveness approaches and pro-customer market positioning to deliver ROO and ROI.
  • The General Manager, Brand reports to Executive: Group Marketing and is supported by Senior Managers. The positions will interface with the Opco CMO’s, Brand Leads, Group Management Services stakeholders and Consumer, Business, Fintech and Digital Services divisional heads

Key Performance Areas: Core, essential responsibilities / outputs of the position (KPA’s)
Strategy Development

  • Contribute to the formulation and execution of the MTN Group brand strategy in line with MTN Group strategy and MTN brand priorities
  • Drive effective implementation of the strategy across operating companies by providing direction, structure, frameworks, models and guidelines to be adopted by the Opco Chief Marketing Officers
  • Define minimum standards for implementation and delivery
  • Recommend targets and KPIs across operating companies for performance across various marketing activities
  • Drive positive advantage of MTN to competitor iro brand health measures and pro-customer market positioning.
  • Drive internal marketing alignment with internal stakeholders (HR, procurement, BRM, Corporate Affairs, etc)

Job Requirements
(Education, Experience and Competencies)


  • Minimum of 4 year tertiary Business/Commercial/Marketing Degree
  • MBA or Masters in relevant field of study
  • Chartered Marketer an advantage


  • 12-15 years of strong work experience in strategic brand management
  • Management/Commercial/ Chief Marketing Officer role
  • Experience working in a global/multinational enterprise /FMCG
  • Understanding of emerging markets
  • Senior management track record of at least 7 years
  • Experience in multinational brand leading practices and trends
  • Telecommunications Brand Marketing/Industry experience is an advantage.
  • Pan Africa and or Middle East multi-cultural experience


  • Attitude of self-propelled and thought leadership
  • Global mindset to service worldwide operations
  • Mature management skills gaining credibility with People and Stakeholder:
  • Ability to get along with, listen to, speak to, and manage people’s expectations.
  • Strong communication skills at all levels and the ability to easily collaborate with teams, internal / external stakeholders.
  • Problem Solving skills: Analytical and critical thinking are essential in evaluating problems and reaching solutions. This skill requires at times logical methodical approach and in other situations creativity and lateral thinking. Persuasion and negotiation will be also important.
  • Analytical and Content skills: Knowing how to structure and communicate (written and verbal) complex issues, analyse data and distil insights and learnings, organizing complicated insights from multiple data sources.
  • Execution and Implementation Skills: Disciplined execution approach, Reliability, results-oriented, proven track record of delivery and can-do attitude.
  • Challenger mind-set: Ability to engage with senior business stakeholders and challenge the status quo utilizing data analytics and problem-solving capabilities
  • Holistic View and Attention to Detail: Balancing the big picture view and attention to detail is a crucial skill to build trust with stakeholders at all levels.
  • Developing strategies and producing error-free deliverables, shows that the GTI office is thorough and recommendations are solid.


  • Global mindset to service worldwide operations
  • Pan Africa and or Middle East multi-cultural experience
  • Telecommunications industry experience
  • Willing and flexible to travel within Africa and Middle East
  • Fluent in English
  • French, Arabic an advantage