Sales Representative

AVI Field Marketing is a shared services business unit within AVI. Field Marketing focuses on sales and merchandising for the beverages, snacking, and cosmetic business units to provide greater focus and to achieve an improved execution at the store level.

An exciting opportunity for a Sales Representative for the Western Cape region servicing the retail channel. The successful applicant will be required to perform a sales function covering Table Bay, Blouberg, Atlantis, and parts of the West Coast whilst ensuring the business units’ targets and service levels are achieved. This role will report to the Area Sales Manager.

Key Performance Areas

  • Calculate the rate of sale and negotiate orders with buyers accordingly
  • Manage stock levels, expiry dates, and returns in store
  • Negotiate promotional activity and implement promotional plans
  • Communicate product range changes to management
  • Manage the process of sell in prior to price increases and expiry
  • Address all pricing and delivery issues
  • Sell new lines into stores
  • Negotiate forward share in relation to market share
  • Ensure shelf health is maintained according to Perfect outlet standards
  • Ensure customer records are maintained
  • Ensure Merchandiser attendance register is up to date
  • Ensure opposition and trade information is communicated according to company requirements
  • Ensure price surveys are completed on time
  • Ensure records of all company equipment or assets are up to date
  • Keep returns records up to date
  • Effective customer and Business Unit relationships
  • Ensure a good working relationship is maintained with both management and floor staff in stores
  • Communicate all issues and provide solutions where possible
  • Follow the call cycles and communicate any changes to customers
  • Ensure the merchandiser is briefed and follows the call cycle
  • Adhere to store policies and procedures at all times
  • Effective management of merchandiser
  • Conduct floor walks with Merchandiser
  • Ensure a clear understanding of objectives
  • Provide on the job coaching if required
  • Manage staff in line with company policy and procedures


  • 2-3 years Sales experience in an FMCG
  • Supervisory skills will be an added advantage
  • Knowledge of the FMCG is essential
  • Driver’s License essential


  • Completed Grade 12 (Matric)
  • Completed course or tertiary qualification in Sales, Marketing and or Retail Management


  • Plan and think ahead
  • Impact and influence others
  • Composed and resilient
  • Focus on achieving results
  • Deliver customer service
  • Communicate clearly